Content Marketing For Printers – An Easier Way
Does this sound familiar? You’re doing good work, you have very happy customers, you enjoy a good reputation, but you still find it hard to generate enough new sales opportunities. You know marketing...
View ArticleWelcome to the 5-R Webinar
Here’s a short personal message for those attending our “5 Keys to Gain, Guard and Grow the Customers You Want to Serve” webinar. Enjoy the presentation and let us know your questions and comments.
View ArticleHow to Differentiate Your Business in Your Market – 3: Your Competitive...
How do you start creating your Unique Selling Propositions, or Definitive Positioning Statements? Here’s a list of things to consider when you create your own list… What You Do You can assume your...
View ArticleHow to Differentiate Your Business in Your Market – 2: Your Built In Points...
What makes your business different? We’ve already identified some important points. I am sure you can identify things that make your business truly different from all your competitors, and I encourage...
View ArticleHow to Differentiate Your Business in Your Market – 1: Unique Selling...
What messages and tactics will persuade your prospects that your printing business is their obvious best choice? Everything you do in marketing is built on first defining why your customers should...
View ArticleWhy would I choose you rather than your competitor?
If you want more customers you first have to convince your prospects to choose you, instead of who they chose before. I have a question for you: Why would I choose you to handle my printing needs,...
View ArticleStill the first choice in the printer’s marketing tool box
Even with the rise of social media and digital marketing, the printed marketing newsletter is still the first choice in the printer’s marketing tool box. It seems many “experts” have declared the...
View ArticleAre you feeding a hungry blog as well as hungry presses?
Easy, Affordable Content Marketing For Printers If you are marketing a printing business effectively in 2017, you are covering a long (and growing) list of essentials, and your list will include at...
View ArticleNeed a quick sales boost? Reactivate!
The surprisingly simple, even obvious, “goldmine” you’re not exploring You would love to find better ways to get more new customers on board, right? Everyone does, of course. But there’s an alternative...
View ArticleLatest editions kick off our new content marketing service
New content, new content marketing advantages Check out the latest editions of our PrintHints, Inklings and ColorCard campaigns, now available in the member’s area and ready to fuel your content...
View ArticleTruth, Lies, Decisions
An unfortunate reality …the falsehoods which interest dictates and credulity encourages. — Samuel Johnson Johnson was referring to war, and there’s a newer version of the same idea – the first casualty...
View ArticleTruth, Lies, Decisions
An unfortunate reality …the falsehoods which interest dictates and credulity encourages. — Samuel Johnson Johnson was referring to war, and there’s a newer version of the same idea – the first casualty...
View ArticleContent Marketing For Printers – An Easier Way
Does this sound familiar? You’re doing good work, you have very happy customers, you enjoy a good reputation, but you still find it hard to generate enough new sales opportunities. You know marketing...
View ArticleHow to Differentiate Your Business in Your Market – 3: Your Competitive...
How do you start creating your Unique Selling Propositions, or Definitive Positioning Statements? Here’s a list of things to consider when you create your own list… What You Do You can assume your...
View ArticleHow to Differentiate Your Business in Your Market – 2: Your Built In Points...
What makes your business different? We’ve already identified some important points. I am sure you can identify things that make your business truly different from all your competitors, and I encourage...
View ArticleHow to Differentiate Your Business in Your Market – 1: Unique Selling...
What messages and tactics will persuade your prospects that your printing business is their obvious best choice? Everything you do in marketing is built on first defining why your customers should...
View ArticleWhy would I choose you rather than your competitor?
If you want more customers you first have to convince your prospects to choose you, instead of who they chose before. I have a question for you: Why would I choose you to handle my printing needs,...
View ArticleStill the first choice in the printer’s marketing tool box
Even with the rise of social media and digital marketing, the printed marketing newsletter is still the first choice in the printer’s marketing tool box. It seems many “experts” have declared the...
View ArticleAre you feeding a hungry blog as well as hungry presses?
Easy, Affordable Content Marketing For Printers If you are marketing a printing business effectively in 2017, you are covering a long (and growing) list of essentials, and your list will include at...
View ArticleNeed a quick sales boost? Reactivate!
The surprisingly simple, even obvious, “goldmine” you’re not exploring You would love to find better ways to get more new customers on board, right? Everyone does, of course. But there’s an alternative...
View Article
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